wattsware
Get the attention you deserve
We help technology startups develop a DIY PR and communications strategy that delivers outstanding, reliable, and measurable results.
You don’t need to hire a full-time PR agency
Journalists and other influencers don’t want to communicate with an agency—they want to talk to you
Cut Costs
For the price equivalent of a one-time monthly retainer, we’ll work with you to develop a comprehensive PR strategy and show you how you can easily execute it within your team to take control of your story.
Get Noticed
Without an effective PR strategy, your company’s spectacular work will never be properly noticed. We’ll show you how to approach the right people, with the right message, at the right time.
It’s time to stand out and get people talking.
Building PR strategies that drive millions of users and social media followers
How we create your successful PR strategy
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First Strategy Session
We learn about your company and goals
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Create & Review Strategy
We create a strategy and review it with you
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Adjust Strategy
We make any adjustments that are needed
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Implement Strategy
We review the final strategy and show you how to execute it within your team
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Review Progress
We review your progress after three months and offer advice
The DIY PR strategy package includes:
- Three recorded strategy sessions
- Quarterly PR plan for one year
- Prioritized list of press targets
- Tactics
- Audience profile
- Communications audit
- Competitor analysis
- Messaging and positioning
- Storytelling framework
- Sample pitches
- Measurement
- Implementation and training
- Product refinement
- One recorded review session
Wattsware isn’t your average out-of-touch PR agency
We have solid experience with getting top-tier press coverage, creating compelling content (print, broadcast, and online), growing users and social media communities into the millions, and developing award-winning software.
Clients that we’ve worked with from their infancy have gone public, been acquired by industry leaders, and been featured by Apple and Google.
We’ve also helped our clients develop joint PR campaigns with partners like Apple, GV, Samsung, Intel, and P&G.
We're based near Destin, Florida, but we work with companies from all over the world.
Companies we’ve worked with
Startup
- DeepCode
- ChoreMonster
- Aloqa
- Criteo
- Metaio
- Socialize
- SocialTwist
- Aava Mobile
- Novasentis
- give2gether
- scanR
Growth
- Scandit
- Doodle
- oDesk
- Ebyline
- 2Checkout
- Daylife
- Ekahau
- Adblock Plus
- AquaHydrate
Mature
- AVG
- Avira
- Safari Books Online
- WeatherBug
Brandon Watts
Founder & Principal
Brandon has been involved with PR and marketing for more than 18 years. He’s worked with brand new startups, well-known companies with hundreds of millions of users, and everything in-between. He’s served as a Global PR Lead, Account Director, Social Media Practice Lead, and a Product / Technology / Brand Advocate while working with companies both directly and through other agencies.
Additionally, Brandon started blogging and writing about technology before people even knew what a blog was. He was a columnist for over 11 years, and he still contributes to publications such as Fast Company, Entrepreneur, Adweek, Wired, and The Next Web.
Brandon is also the creator of the award-winning Leopard programming language, which was a tool that made it easy for anyone to create their own software. Thanks in part to a partnership with WeatherBug, Leopard was able to reach a large community of users and students.
Don’t just take our word for it
Brandon helped us to dramatically increase exposure in the US and supported our global content team with key pitch messaging, press releases, success stories, and more. Brandon consistently offers up good ideas and can always be counted on to follow through with everything he says he will do. He is always a pleasure to work with and delivers quality work on time and on budget.
Over the years, Wattsware has helped to make the US our fastest-growing market, they've got us coverage in top-tier publications, and they've developed and executed creative campaigns that have delivered measurable results.
Wattsware helped us develop an effective PR strategy that has led to ongoing attention from well-known publications, reporters, analysts, podcasters, and other influencers.
Brandon and his team have surpassed all of our expectations. They've made a huge contribution to our success by leveraging a rare network of contacts, coupled with incredible copywriting and pitching skills. I'm extremely pleased with their results.
Brandon is a top-notch professional with real social media marketing savvy. He's a real pleasure to work with and someone you can trust - honest, creative, reliable, proactive, and communicative. I'll look to him in the future when we have another project to do.
Wattsware gets the job done in an efficient and transparent way, which is perfect for startups. Unlike other PR agencies, they actually deliver the results that you want.
Thanks to Brandon, we managed to get a significant share of voice on US blogs. Great guy, great work.
Let’s strategize
We’re ready to help you overcome your PR challenges and reach your goals. Contact us today to schedule your free, personalized PR evaluation.