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Get the attention you deserve

We help technology startups develop a DIY PR and communications strategy that delivers outstanding, reliable, and measurable results.

You don’t need to hire a full-time PR agency

Journalists and other influencers don’t want to communicate with an agency—they want to talk to you

Cut Costs

For the price equivalent of a one-time monthly retainer, we’ll work with you to develop a comprehensive PR strategy and show you how you can easily execute it within your team to take control of your story.

Get Noticed

Without an effective PR strategy, your company’s spectacular work will never be properly noticed. We’ll show you how to approach the right people, with the right message, at the right time.

It’s time to stand out and get people talking.

Building PR strategies that drive millions of users and social media followers

How we create your successful PR strategy

  1. First Strategy Session

    We learn about your company and goals

  2. Create & Review Strategy

    We create a strategy and review it with you

  3. Adjust Strategy

    We make any adjustments that are needed

  4. Implement Strategy

    We review the final strategy and show you how to execute it within your team

  5. Review Progress

    We review your progress after three months and offer advice

The DIY PR strategy package includes:

  • Three recorded strategy sessions
  • Quarterly PR plan for one year
  • Prioritized list of press targets
  • Tactics
  • Audience profile
  • Communications audit
  • Competitor analysis
  • Messaging and positioning
  • Storytelling framework
  • Sample pitches
  • Measurement
  • Implementation and training
  • Product refinement
  • One recorded review session

Wattsware isn’t your average out-of-touch PR agency

We have solid experience with getting top-tier press coverage, creating compelling content (print, broadcast, and online), growing users and social media communities into the millions, and developing award-winning software.

Clients that we’ve worked with from their infancy have gone public, been acquired by industry leaders, and been featured by Apple and Google.

We’ve also helped our clients develop joint PR campaigns with partners like Apple, GV, Samsung, Intel, and P&G.

We're based near Destin, Florida, but we work with companies from all over the world.

Companies we’ve worked with


  • DeepCode
  • ChoreMonster
  • Aloqa
  • Criteo
  • Metaio
  • Socialize
  • SocialTwist
  • Aava Mobile
  • Novasentis
  • give2gether
  • scanR


  • Scandit
  • Doodle
  • oDesk
  • Ebyline
  • 2Checkout
  • Daylife
  • Ekahau
  • Adblock Plus
  • AquaHydrate


  • AVG
  • Avira
  • Safari Books Online
  • WeatherBug
Brandon Watts

Brandon Watts

Founder & Principal

Brandon has been involved with PR and marketing for more than 18 years. He’s worked with brand new startups, well-known companies with hundreds of millions of users, and everything in-between. He’s served as a Global PR Lead, Account Director, Social Media Practice Lead, and a Product / Technology / Brand Advocate while working with companies both directly and through other agencies.

Additionally, Brandon started blogging and writing about technology before people even knew what a blog was. He was a columnist for over 11 years, and he still contributes to publications such as Fast Company, Entrepreneur, Adweek, Wired, and The Next Web.

Brandon is also the creator of the award-winning Leopard programming language, which was a tool that made it easy for anyone to create their own software. Thanks in part to a partnership with WeatherBug, Leopard was able to reach a large community of users and students.

Don’t just take our word for it

Let’s strategize

We’re ready to help you overcome your PR challenges and reach your goals. Contact us today to schedule your free, personalized PR evaluation.

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